14
Apr
2013

THE GREAT MOVE
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This constant movement is nothing new to Bamboo Skateboards. Since its conception, this skateboard company has found a way to constantly be “buzzing”. Whether it’s in various social medias, written publications, radio waves, or television this has been a brand that is in constant motion. After thinking about it, it seems as though my busy life has not even held a candle to what this company and its employees have done. Consistent updating is what is needed when running a successful business, and many of these updates come in a very short period of time.

Recently, Bamboo skateboards warehouse was moved to another location in Oceanside. During this move, there were not much more than just a handful of people helping. It is absolutely amazing how in less than 2 weeks there was such a transformation for the company. It was humbling to find with a little bit of help, some great will power, determination and eagerness from a small pool of talented individuals, this transformation was nothing more than a healthy heartbeat for the company. there was not any one moment that I had heard comments of how this may affect the company or even the individuals lives in a negative way, but rather a feeling of fresh air. This change had happened to become something better, something that the company was ready for.

Because of demonstrations like this, it has become apparent to me that no matter how pre-determined or busy my life may seem, it absolutely needs to be open to changes. Just as the company had done with a little bit of help, some great will power, determination and eagerness to become something better, I will become something better. Thanks to Bamboos core capabilities to acclimate I have seen to become something better, you must be enthusiastic to change.


07
Apr
2013

Summer upon us!
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With summer approaching quickly, more and more I find myself near the water and in less clothing. But before days are spent in board shorts and flip flops there are some much needed skateboard trips! Last weekend’s event stirred a new desire to be on the road scouting skate spots and parks.  I was fortunate enough to find myself amongst some very inspiring talented skateboarders and enthusiastic spectators. Last Saturday the Carmel Valley skate park hosted the “I ride, I recycle” skateboard contest. Let me begin by stating there was much more to see than just a few power slides and wheelies. I was not only impressed by the caliber of riding, but the diversity of athletes. Not only were competitors of many ability levels, but they were of different sexes, age groups, and skateboarding styles. There was a little bit of everything at this event; it seemed as though even skateboarders that were not in the sanctioned competition were having fun skating in their own competitive contest. At any given time I would look around and see others not only having a great time, but having support from others doing it. It makes me remember weekends when mom would take me to the skate park. Ma didn’t know anything about skateboarding, so I never listened to her tips, you know stupid comments like “keep your head up, or “make sure to keep my feet above the metal thingy’s” it never failed that in less than 10 minutes an older skater would roll up and say “Keep your head up dude”, or “Yo bro, keep your feet over the trucks!”.  Somehow it sunk more when he said it; he was a peer and was understanding. this skateboard event reminded me of All the things that I long for…skate trips to rad parks, skateboarding with a diverse group of athletes, the inspiration from complete strangers that know what they are talking about and a little bit of summer to top it off.

JEB


04
Apr
2013

Mark Olson
Internship class 16 – starting in May
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Who is Bamboo Skateboards?                                                                                                      

Bamboo Skateboards is an ecologically-based skateboard brand and manufacturer of high quality skateboards made from sustainable bamboo from managed forests.

  • We are social entrepreneurs who believe that giving back to our communities is as equally important as profits.
  • We service core shops, brands and individuals around the globe while providing a solidified partnership and unique experience with each.
  • We have been a part of action sports and skateboarding our whole lives and now passionately hope to inspire others to take actionable steps towards our preserving our natural environment.

What is the success rate of your internship?

In almost every class out of 14 classes so far, at least 1 top candidate has gained employment directly in the action sports industry while others gained other non-endemic positions.  A few of the companies include Fox Moto-X, Rock Star Energy, Haro Bicycles, Nixon, Dark Horse Distribution, Action Sports Group, as well as 4 prior interns having been employed by Bamboo Skateboards.

When does the internship start and end?

Internships are 16 weeks and class 16 will officially start on May, 6th 2013 and end August 26th, 2013.  Class 17 will then start in September-December.

What is the time requirement per week?

A minimum of 20 hours are required per week.  If you live local, we require one full 8-hour day in the Oceanside office but highly recommend at least two.

Is the internship available to those outside of California?

Yes.  We have had international interns from Finland, France, Germany, Scotland and Australia, as well as interns from Florida, Wisconsin, New York, Michigan, Illinois, etc.

Can college credit be earned?

Yes, class credit can be earned for college.

Is this a paid internship?

No.

What are the details of the internship?

Internship is graded on 400 total points involving weekly duties such as managing your commitments/goals file, writing weekly blogs, updating your philosophy and charters, providing mentor feedback, intern matrix grading other interns, mid-term exam, final exam, communication with team, etc. The last month of internship is devoted to improving your resume, interviewing practice and other key actions to maximize your opportunities for job growth. The style of the internship is disciplined with a syllabus, “intern-bible”, and weekly files that are all accessed on Dropbox and Google Docs. This style of internship is based on an MBA, business school program and is unlike your traditional internship. People can actually fail out of the program for not meeting the minimum requirements.

What are the core responsibilities and requirements?

Internship-in-training Responsibilities:

• Marketing – daily management of the FB, Twitter, HOOKIT, Instagram, YouTube accounts; analyze Google analytics; create contests

• Sales – visit skateshops; visit skateparks; manage alternative websites; find new sales leads and manage through salesforce.com; push online sales

• Public relations – updating database of contacts, writing press releases, finding positive publicity, pushing YouTube/Vimeo videos, handling event coordination

Internship-in-training Requirements:

• Applicants should be active participants with a thorough understanding of the skateboarding, surfing and snowboarding youth culture; prefer skateboarding-focused

• Applicants should be outgoing and personable with good social and conversational skills; communication that connects!

• Must be analytical, process driven, detail oriented and be trusted to get the job done

• Must be able to manage your time with outside life, work, etc.

• Must be a leader and a self-starter…but also maintain the ability to work independently

• Creative people with photography, video-editing skills are a bonus!!!

• Prefer college graduates, but others can receive college credit

Questions you will be asked:

1. What are you looking to get out of an internship in relation to your future goals?

2. What do you feel makes you a UNIQUE qualified candidate?

3. Why have you chosen Bamboo Skateboards specifically?

4. What days of the week are you available to come in and work a full day?

5. Are you financially stable to ensure that you can do an internship up to 4 months?

To apply, please submit your resume and answers to the five questions above to:

info@bamboosk8.com


28
Mar
2013

SDSU ENVIROFAIR!!!!
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So this last weekend I got to represent Bamboo Skateboards at “Greenfest” which was presented by SDSU’s Associated Students and SDSU’s Enviro-Business Society. It was a weeklong schedule of events which encourage, celebrate, and advocate sustainability and diversity. The purpose of GreenFest was to engage the campus community through social and interactive programs in an effort to educate them on the important of living a sustainable lifestyle and to promote sustainable practices.

Engaging with the students and staff alike, it was evident that SDSU is a campus that is at the forefront of living sustainably. Every vendor that was present was making steps towards revealing ways to improve lifestyle while doing a part of preserving the future. It was not only a great event, but a great venue. For anyone that has not been to the SDSU campus I would recommend visiting for the simple fact of viewing great architecture in a stunning setting.  Awesome art, design, and scenery coupled along with great weather and many like-minded students, sets the tone for becoming educated in both general studies and sustainability at a SDSU a synch. It is no wonder this is a preferred University amongst many students living in Southern California.

While working this event, I informed others about business practices that will not only generate business for Bamboo skateboards, but healthier consumer decisions  on what products leave less of an impact on future generations. Overall, I would say that this was a great success for Bamboo Skateboards and other products/services that promote sustainability!

JEB


21
Mar
2013

MINOR BIRDS AND KAT JONES!!!!!
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Just wanted to say huge shout out to my friends that are on tour!

The band is called Minor birds and they are on a 2-3 month tour with another great artist named Kat Jones. Thanks to Mark in the marketing and sales department, they are riding new Bamboo Skateboards in somewhere around 30 states of the United States of good ‘ol America!  After the bands tour had a stop in the San Diego area, Bamboo skateboards had the pleasure of hosting them to a few hours at the warehouse, showing them what it’s like to run a great skateboard company while they showed us what it’s like to run some great instruments! Please follow them on their journey across the great states, and make sure to support their valiant effort to support Bamboo skateboards and methods of sustainability through great music and art in any way that you can!

Thanks so much Joel, Chelsea, and Kat Jones for making the stop to see an old friend. Love you guys and your wonderful musical capabilities!!

Keep reppin the BOO and make us proud out there!

 

Jeb

 


20
Mar
2013

Those Damn Am’s
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YEA BOY! Damn Am is back and better then ever! Brought to you from my home town skatepark The Skatepark of Tampa or SPOT. This years was at the Volcom Private park in Costa Mesa, California. There was a ton or talent there this year including Anthony Estrada, Brodi Penrod and Louie Lopez were killing it during day two qualifiers and the finals. But nobody could hang with Curran Caples, He killed it. He wouldn’t fall for the entire 3 mins and hit tricks that some people would try for the whole round, first try. Bamboo Skateboards Team Rider Mikee Brown was invited to the Damn Am this year. It was Mikee’s First Damn Am and he was Stoked! Mikee didn’t skate until Day two qualifiers round 24. Mikee went out and tried huge tricks that nobody else was trying but unfortunately he only landed a front lip slide down the big Volcom Rail. You’ll get um next year Mikee!

This year had a lot at Damn Am. I saw legends of skateboarding, girls and rad skaters but by far my most favorite part was the free food and Red Bull. They set up a full buffet of gourmet food each day and at the same time they had Red Bull Girls going around passing out free Red Bull. Nothing Makes Me happier then free food.

Mikee Brown and Damn Am Video Video Coming Soon.

 


15
Mar
2013

Naomi Bruce
Midterm? What does that mean again?
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We are a little past the half way point with our internship program and just completed our midterm!  The midterm was based off creating the financial statements for a company including the income statement and cash flow on an Excel spreadsheet, along with answering cognitive short answer questions about business decisions, such as which third party vendor to work with when comparing two.

Long story short, the midterm challenged me in every way.  Not only had my brain already mentally checked out of school mode after graduating from LMU in May, but forced me to relearn and touch up on my Excel skills that I haven’t used since my business computer classes.  (One of my LEAST favorite classes throughout college; almost as painful as accounting).

Although the midterm did challenge me, it allowed me to take away things I had not known about small businesses, such as warehouse logistics.  Since this is my first time in this type of setting I was able to understand when to order shipments, the type of payments you make throughout the transaction, and what companies compare when looking at two third parties when choosing one to work with.  Although tests are typically no bueno in my book, this midterm did help in areas I did not think it would.


15
Mar
2013

Tools For The Job
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While it seems it’s been a lifetime, this internship has only been around 9 weeks since the commencement. What is most important for me is to understand I am past the halfway threshold. As we are coming towards the end of the internship, time will begin to slip through my hands and it will all be over before I know it. After taking the midterm, it seems as though all other work seems much simpler. It was not material that I have reviewed often, but it was very important information for anyone looking to understand and advance as a business owner.

Equidistant through the internship marks a good point to begin a new approach. From this point onward, I am dedicated to learn as much as possible from this internship using every aspect of running a action sports business. By asking many questions from all angles, this company will become more and more transparent in how it functions and operates. It is important to keep a focus on exactly what is expected from my position as an intern, but inquiring about other facets of the company can do nothing more than benefit myself, and ultimately the company in a healthier way.

I welcome the second half of this internship with open arms, and cannot wait for the opportunity to show what I have learned thus far about how to make a business thrive in such a saturated and difficult market. By using a very fine tuned set of tools, there is a way to compete with the ever evolving market of progressive brands out there. It is merely figuring out what tool is appropriate for the job at hand. This is my opportunity to show that my sets of tools are ready to be used! ]

Jeb


08
Mar
2013

On a ledge…
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Have you even been stuck on rocky embankment, and the only way to get to safety was to climb through thorn bushes? Have you even been caught unexpectedly in a snowstorm without a jacket and had to walk 2 miles to warmth? There are times in life that you just have to sack up and provide results.

For me, this week’s schedule felt like one of those moments. Having only a very limited number of hours in a day makes it difficult to find even time to sleep. While I used to plan out my days in hours, planning now comes in durations of minutes and seconds. Time management is possibly the most important thing that this internship has taught me. By sacking up and waking up every weekday at 5am and moving nonstop until approximately around 11pm.

At times similar to that of being caught in a snowstorm or stranded on a ledge embankment, autopilot takes over and you do what is only absolutely necessary at the time. While this is a skill I have recently acquired, it is one that should have been practiced many times before.  One can say that my situation is much like being stuck on a ledge outcropping without a rope or in a snowstorm without a jacket. The morale of the story is to do whatever it takes to get through the situation and make sure to be better prepared next time.


03
Mar
2013

Blacks Service Road
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Ok this week I am doing my blog on the blacks service road. This is one of the best places to longboard in all of San Diego. It has everything you could want from big windy turns to long steep straight aways. At the bottom one of the best and most well known surf spots around “Black Beach”. On this visit to the service road I shot some Brazilian friends of mine that kill it on longboards both on land and in the water. For me bombing big hills has always been fun but I have had my fair share of gnarly wipeouts and pavement hurts a lot more than water. I am always having a good time until i get to that point where im going way to fast and in my head i go WHOA DUDE YOUR GOING WAY TO FASY, This is usually followed by some speed wobble and my face hitting the pavement. That is why i take pictures and leave the shredders to do their own thing. Check out some of my shots from that day and follow me on Instagram #mylesthedirtygringo.


02
Mar
2013

Bear Mountain Getaway
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This weekend I took a trip up to Big Bear with my girlfriend and some friends. We got up at the crack of dawn to hit the slopes early before the slush appeared. There was a ski competition going on and all the competitors went hard whether they wiped out or hit a solid trick. I have to admit I did my fair share of wiping out as well, and I have the bruises to prove it. I noticed all the stickers on the poles of the lifts and threw a couple Bamboo stickers up there. Tryin’ to rep da Boo! Bamboo should burst onto the snow scene pretty soon because who couldn’t use a little extra POP when they’re hitting up the park and popping off fatty kickers? Everyone needs some HUGE air so they can do some sicky gnar gnar tricks like a double mctwist nose butter 360 triple cork reverse switch to fakie…what?


01
Mar
2013

Naomi Bruce
Art Art Art
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This past week I was stoked I got the privilege to help critic student’s board designs from Oasis Skateboard Factory in Canada. This is such a rad program that brings  academics and skateboarding together.  The school offers students a different learning environment that is fun and interactive and tailoring academics around the world of skateboarding. For example, students can fulfill academic requirements for classes such as a design or production class where they learn beginning to end how to produce a skateboard.

Even though this was the beginning stages of the project, the students had great work and I’m so excited to see what they are going to create. All of them had their individual touch to it and made me realize how much I have missed art classes. Can’t wait to show you the finished pieces, but check out their blog site or Facebook and see what you think!


01
Mar
2013

ALMOST THERE
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They say time flies when you’re having fun, but I beg to differ. I’d say time flies when you don’t have any time to think about it. The internship is now into week 7 and during this entire internship I’ve been holding down a full time job that requires 45-48 hours of work a week. Add that on top of the average 28-32 hours on the internship workload and that puts me at breaking around 73-80hrs a week of work! How can I do it you ask? Exercise, eating healthy, rest, and the thought of completing a challenging task, but ultimately it’s a craptone of caffeine that gets me through the day.

Unfortunately, at times even while doing these things I feel guilty about not working on some paper or spreadsheet, and think about how quickly and easy it is to fall behind. However, this feeling ultimately motivates me and allows a sense of accomplishment. Can I balance it all? Can I get a raise at work, and be one of the best interns all at the same time?

One phrase that I can most definitely agree upon: you only get out as much as you put in. That’s why I’m going to use my any free time off to study, research, update and repeat.  Friends, and fun can wait for a little bit longer and some would be miserable in a similar situation. But I have a very simple quote for those people:

“Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.”
Wayne Dyer

Let’s do this…

Jeb


27
Feb
2013

What is Inventory Control Management? Learn about skateboarding.
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This week we asked our interns the following questions about inventory:

Elaborate on the role of purchasing inventory?  What is the risk of not purchasing enough inventory or over purchasing and sitting on too much inventory?  How do the lead times affect a small business?  What type of detailed planning and/or forecasting would go into purchasing the right mix of goods?  Take me through an ideal situation from the time you order the goods to the time it arrives and you’ve received it in full.

What is inventory?

Inventory are essentially the goods and materials that a business holds for the purpose of reselling it.

There are three basic reasons for keeping an inventory:

  1. Time – The time lags present in the supply chain, from supplier to user at every stage, requires that you maintain certain amounts of inventory to use in this lead time.  However, in practice, inventory is to be maintained for consumption during ‘variations in lead time’.  Lead time itself can be addressed by ordering that many days in advance.  In skateboarding, the lead times for building new skateboards can range from 4-8 weeks or wheels from 4-6 weeks, and are a function of the production times to build the goods and the time to ship the goods.
  2. Uncertainty – Inventories are maintained as buffers to meet uncertainties in demand, supply and movements of goods.  In skateboarding, January and February are typically very low sales months whereas May, June and July are very strong months.
  3. Economies of scale – Ideal condition of “one unit at a time at a place where a user needs it, when he needs it” principle tends to incur lots of costs in terms of logistics. So bulk buying, movement and storing brings in economies of scale, thus inventory.  As volume goes up, shipping costs go down overall per unit.  This same rule applies to you as a customer when you order goods and pay UPS or FedX or USPS shipping.  For example, if you are in England and want to order a bamboo skateboard, UPS shipping will cost around $40 for 1 deck.  But if you order 2 decks, cost will be around $50, which reduces the per deck shipping cost to $25 = $50/2.  By the time you reach 100 decks, you can get it down to around $10/deck, but you will need to use a LTL shipper.
  4. Appreciation in Value – In some situations, some stock gains the required value when it is kept for some time to allow it reach the desired standard for consumption, or for production.

All these stock reasons can apply to any owner or product.

Special terms used in dealing with inventory

  • (SKU) or stock keeping unit is a unique combination of all the components that are assembled into the purchasable item. Therefore, any change in the packaging or product is a new SKU. This level of detailed specification assists in managing inventory.  It’s always good to use a consistent numbering and alphabetical system for goods.
  • Stockout means running out of the inventory of an SKU.  This is never good for business because your customer will be very upset!  Think about when you want to order that brand new hot skateboard graphic and it isn’t available because too many people purchased it (demand=high) before you.
  • “New old stock” (sometimes abbreviated NOS) is a term used in business to refer to merchandise being offered for sale that was manufactured long ago but that has never been used. Such merchandise may not be produced anymore, and the new old stock may represent the only market source of a particular item at the present time.  Typically these type of goods are liquidated resulting in the price going down significantly.  Many companies exist by just reselling this old stock – companies such as overstock.com and even Groupon.com.

Typology of Inventory

  1. Buffer/safety stock
  2. Cycle stock (Used in batch processes, it is the available inventory, excluding buffer stock)
  3. De-coupling (Buffer stock held between the machines in a single process which serves as a buffer for the next one allowing smooth flow of work instead of waiting the previous or next machine in the same process)
  4. Anticipation stock (Building up extra stock for periods of increased demand – e.g. ice cream for summer)
  5. Pipeline stock (Goods still in transit or in the process of distribution – have left the factory but not arrived at the customer yet)

Inventory examples

While accountants often discuss inventory in terms of goods for sale, organizations – manufacturers, service providers and not for profits - also have inventories (fixtures, furniture, supplies, etc.) that they do not intend to sell. Manufacturers’, distributors’, and wholesalers’ inventory tends to cluster in warehouses. Retailers’ inventory may exist in a warehouse or in a shop or store accessible to customers. Inventories not intended for sale to customers or to clients may be held in any premises an organization uses. Stock ties up cash and, if uncontrolled, it will be impossible to know the actual level of stocks and therefore impossible to control them.

A great accounting/financial system for managing inventory is using a program called Quickbooks.  At any point, you can run a physical inventory worksheet and go out and count the physical goods versus what is in the system.  Let’s say your system shows 100 skateboards but you only have 99.  In this case, you will want to look at all sales and ensure that the inventory was accounted for.  In this case, a logical example might be that someone came in off the street to the office and asked for a 8″ skateboard.  An employee went to the warehouse and grabbed one, but didn’t complete the paperwork yet, which once done, would remove that from the system.  Since nventory is an asset, just like cash, accounts receivables, etc., it is very important you manage it properly.  Many companies do what is called “cycle counts” to ensure that the inventory is being managed properly.  There is nothing worse than waiting until the end of the year, only to find out you’ve lost a few hundred items, resulting in tens of thousands of dollars of lost goods.

From accounting, the balance sheet states that assets = liabilities + stockholders equity.  What this means essentially is that when you put cash into your company, you have a balance equal in value called equity.  Now, if you had borrowed that money from a bank, that would be a liability, not equity.  When you convert that cash to inventory, you are only changing the assets side.  As you sell your inventory, the inventory is deducted.

On the income statement, if you sell 1 item, you recognize the sale of that one item and the cost of that item.  For example, if you sell a skateboard for $30 that costs you $12 to make:  $30-12 = $18.  $18 is the gross profit.  If you take $18/$30 = gross profit margin %.  If you had $30 and $15 cost, you would get $15 gross profit and a $15/$30 = 50% gross profit margin.

While the reasons for holding stock were covered earlier, most manufacturing organizations usually divide their “goods for sale” inventory into:

  • Raw materials- materials and components scheduled for use in making a product.  For skateboards, this might be the veneers, glue, grip tape, bolts, bearings, wheels, etc.
  • Work in process, WIP – materials and components that have begun their transformation to finished goods.
  • Finished goods – goods ready for sale to customers.  Completed skateboards with wheels, trucks, bearings, grip tape, deck, bolts that are shrink wrapped and ready to go.
  • Goods for resale – returned goods that are salable.  An example might be a longboard with a small scratch on the graphic.  In this case, the item would be sold for a little less than a regular one.  There are many customers who prefer to buy goods that are discounted as it saves them money.  Plus the skateboards are going to get scratched eventually anyways.

Principle of inventory proportionality

Purpose

Inventory proportionality is the goal of demand-driven inventory management.  The primary optimal outcome is to have the same number of days’ (or hours’, etc.) worth of inventory on hand across all products so that the time of runout of all products would be simultaneous.  In such a case, there is no “excess inventory,” that is, inventory that would be left over of another product when the first product runs out. Excess inventory is sub-optimal because the money spent to obtain it could have been utilized better elsewhere, i.e. to the product that just ran out.

The secondary goal of inventory proportionality is inventory minimization.  By integrating accurate demand forecasting with inventory management, rather than to past averages, a much more accurate and optimal outcome.

Integrating demand forecasting into inventory management in this way also allows for the prediction of the “can fit” point when inventory storage is limited on a per-product basis.

Applications

The technique of inventory proportionality is most appropriate for inventories that remain unseen by the consumer, as opposed to “keep full” systems where a retail consumer would like to see full shelves of the product they are buying so as not to think they are buying something old, unwanted or stale; and differentiated from the “trigger point” systems where product is reordered when it hits a certain level; inventory proportionality is used effectively by just-in-time manufacturing processes and retail applications where the product is hidden from view.

The use of inventory proportionality in the United States is thought to have been inspired by Japanese just-in-time parts inventory management made famous by Toyota Motors in the 1980s.

xxxx

Here’s what the interns wrote this week:

The ability to control inventory and make appropriate and intelligent purchasing decisions is the key to keeping customer relationships intact and increasing profitability.  If you do not purchase enough products and have to wait on product you may be losing out on a lot of money. This money can be lost by missing an opportunity for a sale, operating costs for running a business that may have little to no commodity, and potential future sales by making customers shop elsewhere. Having too much inventory is essentially money with a a shelf life. With too much stock, money is potentially wasted as well. The money caught up in having an excess of inventory is money that could have been spent on other avenues of running the business.  Lead times can make or break a small business. If the company cannot afford to carry an abundant amount of overstock, then they plan on a more conservative model that often times allows just enough product to be left to get the next shipment. When the lead times on some products take longer than originally expected, it causes ripples in the fluidity of the rest of the business. If there is an expected delivery date, but the product does not show for days or weeks following, then money is lost. A small business typically has a large amount of its cash tied up in inventory. With such a large financial investment in his business, the small businessperson must make every effort to reduce the risks associated with carrying inventory.  One way to protect from inventory shortfalls is by building a safety margin into basic inventory figures. To figure out the right safety margin for your business, try to think of all the outside factors that could contribute to delays, such as suppliers who tend to be late or goods being shipped from overseas. Once you’ve been in business a while, you’ll have a better feel for delivery times and will find it fairly easy to calculate your safety margin.  The ideal situation would involve a very simple process free of changes, delays and returns. Initially, the customer has a Product Inquiry which will turn into a sales quote. Then the sales quote will turn in to a formal order placement. After the order has been placed, there is an order confirmation that is sent and soon thereafter the customer will be sent a bill. Then the company sources where it will pull the product from. The distribution center fills the order and sends the shipment. Finally, the delivery of the product finds its way to the customer.  -JD

Purchasing inventory is extremely vital to any organization. Companies need to factor in many components when deciding quantities to purchase. This aspect is extremely important so inventory is not too short or overstocked.  If a company doesn’t have enough inventory, a company can suffer substantially in customer service, higher payments on rushed shipping, unreliability, decrease in client relationship and revenue. On the opposite hand, if a company has over bought, it has a sunk cost from the payment of the unsold goods, but can be seen as an opportunity for PR and discounts for customers.  Lead times can be helpful to have with third parties.  For each shipment, the company would know the status of their goods with the third parties and if they meet benchmarks to be on track for deliveries. Coming from another point of view, lead times can help when looking for third parties to work with.  For example, how quickly you could get inventory and how much, could be some determining factors. In addition, small companies could gain traction if they have the fastest lead time compared to competitors while still having quality products.  When looking for the “right mix” of goods, one must create an effective plan and forecast in advance of the market they anticipate to work with.  Companies must plan which products and quantity they need to meet the requirement to fulfill their order and uphold their quality and brand.  Companies must also create a timeline of their best and worst case timeline scenarios to know how much room they have to shop around and negotiate with buyers, if necessary. When looking at third parties, one must factor in lead times, prices, long term benefits, quality, etc. Once these plans have been made, the company must next consider countries and companies they would like to work with. In the case of working with foreign companies, one has to forecast the market and understand the politics, exchange rates, laws, and similar prices in relation to the location.  There are many factors that would create an ideal situation for working with a third party.  Once I ordered my products I would want a timeline of what to expect in terms of timeline of product production and final delivery time and quantity. I would like to be updated weekly, of the progress of the goods and have the company be on time for delivery or ahead of schedule. Ideally this would happen with no setbacks or errors. – NB

Inventory is an essential part of business that can either make a company thrive or go up in flames. The importance of inventory also varies from business to business. For example, in the meat and produce industry inventory control is extremely important. If at the end of the day if a company is left with an overstock of goods then the meat or produce is most likely to go bad. If a company doesn’t order enough produce then the business will lose out on potential revenue.  In other markets it can be less costly to overstock something like skateboards because there is no expiration date. However when a small company struggles to break even each month then inventory then becomes very important. For example if Bamboo orders too many decks then styles may change or tastes in the consumer market and they might get stuck with inventory that won’t sell. However if the order to few then they run the risk of losing potential customers.  In order to purchase the right mix of goods for one it takes experience. It takes knowing the market and what will sell and what still needs to be tested. The steps you should consider however is how many boards did I sell last month? Was there a shortage or a surplus at the months end? Did a certain model appeal to more customers? What are other companies doing, is another skate company about to launch something big that might take away from my market power?  An ideal situation when ordering goods would go something like this. Order the goods FOB destination therefore the seller will pay for the shipping. When good arrive unload truck and stock warehouse shelves neatly and efficiently in order to speed up the process once a transaction is made. A buyer orders a product online or by phone or any other means. Then the order is processed and package for shipment FOB shipping point. That would be the ideal scenario for shipping and receiving inventory. -BB

Proper inventory control is the key to running a successful business. There are many factors to take into account when thinking about your inventory. Insufficient inventory, lead time and excess inventory are the top three things to look out for. I have worked a lot in the service industry and have been constantly dealing with inventory and the problems that come with it. Understanding everything there is to know about inventory control can make a huge difference in any business whether it is a small privately owned business or a giant chain.  The first step to creating inventory control is setting up a business plan. Your business plan will help you find out how much inventory your business is going to need and when you need it by. Your inventory should have a variety of your business’s products and you should have enough to cover normal business. The biggest and most common mistake is having insufficient inventory. This can cause huge and unneeded problems. For example if a major skateboard distributor were to run out of inventory, it will not only affect the customers and the reviews they put online but will affect the workers at the warehouse.  The workers will have nothing to do in the warehouse so you will be paying them to do nothing. When the stock finally does arrive you will end up paying over time while they catch up on the delayed orders. This can cause you to lose a lot of time money and effort and make you look bad to your customers and employees.  When calculating basic stock, you must also think about your lead time or the the length of time between reordering and receiving a product. For instance, if your lead time is 6 weeks and a particular product line sells 10 units a week, then you must reorder before the basic inventory level falls below 40 units. If you do not reorder until you actually need the stock, you’ll have to wait four weeks without the product. This can lead to insufficient inventory and then you run into the same problem we discussed above.  Excess Inventory can also hurt your business. When running low on a particular product it may make sense to just order one huge shipment that will last you longer. This can really screw up a business such as Insight with seasonal clothing. If you order to much of a particular product you can end up sitting on excess products and end up having to try and get rid of it any way you can. The first idea that may come to mind might be to lower prices or add a discount to get the product out of there.  This will actually cause you to lose money in the long run and force you to totally change your entire business plan.  Inventory can make or break a business. This is why it is so important to keep an eye on your inventory and make sure you are always staying on top of it. If you pay attention to inventory, your sales and have a well thought out business plan your business can be a success. – MM

 

24
Feb
2013

More Dirty Gringo Adventures
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Alright I have shown you some of my surf and skate pics and videos now its time for something completely different! The Dirty Gringo has been known to play in the dirt. By play in the dirt i mean I have had the chance to shoot a few professional off-road races more specifically the Trophy Truck Class 1 Series.  I worked with DTA Racing; Driver Barry Blue and his race crew out of Carlsbad, CA took great care of me in Laughlin, NV. They are a smaller race crew but their vehicles are top notch. Taking photography at these races is something completely different to what you might expect. I was under the impression you would geet your media credentials they give you a few different spots to go set up and your done. But boy was i wrong! They give you a map of the whole  20 mile coarse then say you can only take your vehicle on certain roads. Only on certain roads? You can basically drive anywhere you want just as long your not in the coarse itself. Some really crazy camera men get about a foot away from the truck passing by at 90-120mph. This was my first off-road event and it wont be my last. Here are some of my favorites from that weekend. ENJOY!

 

 

 

 

     

 

Here is a video I made for the Boy’s at DTA make sure you watch through the credits!

 

Myles

 

Also check me out on Instagram: mylesthedirtygringo and my website Dirty Gringo Productions


23
Feb
2013

Road trippin’
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What’s up Boo crew!

I just got back from a super fun trip up north. I little weekend getaway with two of my good friends. We decided to head north for some waves and meet up with some buddies who go to school up north as well. We definitely scored some waves, especially at the lane! Not only that though we had some wild nights in Santa Barbara…the evidence from that night has been burned haha but the memories will stick around.

The local skate scene is pretty rad up there as well. It seems like everyone owns a cruiser and pushes around. I made a few connections and have stayed in contact with some people and hopefully will be able to ship some boards their way. here’s a couple pics of the lane and some other beaches up north.

I have also had a solid week for sales. I sold 3 decks and a longboard. But what you should all be looking out for is the penny boards. Those things are hot off the press and looking for some shredding!

 


22
Feb
2013

Naomi Bruce
Bridge to Skate
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Went to my first Bamboo event this past weekend and it was awesome. Bridge to Skate was not only for a great cause, but was fun. I tried out taking pictures for an event for the first time and it was exciting to learn. I have a huge appreciation for events photographers for understanding the fine details that make a picture. Thankfully for me, the kids were killin’ it at the park and gave me a lot of great shots.

It was great to see the turnout at the event. Bridge to Skate had awesome sponsors and great people. All ages were shreddin’ and trying out new and old tricks for the competition. I hope to see this event next year and continue to grow, since it is such a rad event.


21
Feb
2013

Board and Brew
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Who doesn’t like great sandwiches, great weather, and free stuff with great people? That’s what last weekend’s Board and Brew grand opening consisted of. This was a great event with an incredible turnout, and if you missed it make sure to make your way down there for a California delight (unbelievable sandwich) People that have been brushing up on their golf putting skills had an opportunity to win free t-shirts care of Mammoth resorts. Arnette optics had enough free schwag to cover any white boy from a sunburn with a hat or beanie for the day. They also threw in some glasses at the end of the day with the raffle in full swing. Bamboo Skateboards hit the cement rollin with a few decks for guests to try out before making a purchase. The crowd also got the chance to dig into some grubbing submarines while wetting there whistles with some of the best suds this side of the Mississippi. Within a window of 5 hours, I personally put down 3 of those amazing sandwiches. This event catered to more than your average beach bum; at any given time there was mommy’s pushin strollers, granny’s pushin walkers and grommy’s pushin skateboards. Its events like this I have come to realize just how easy it is to connect with others.  Pleasure can be as simple as sandwiches, music and laughs… Free stuff helps too.

Thanks to all involved for an amazing day, can’t wait for the grand re-opening! Till nexrt time….JEB


19
Feb
2013

Marketing – Branding, Brand Awareness, Brand Identity – What makes Bamboo Skateboards unique?
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In week #5, we asked our interns the following weekly discussion question:
What do you know about branding or brand identity and how does this apply to Bamboo Skateboards?”  

To help facilitate this, we are going to present the material through our eyes as a growing brand while including some descriptive terms to educate you.

What is a brand?

Ultimately, it’s the combination of features (name, logo, design) and personality that identifies one seller’s good or service as distinct from those of other sellers through the perceived experience of each person.  A brand  is made up of many elements including:  Name, Logo, Graphics, Shapes, Colors, Sounds, Scents, Tastes, etc.

What is a brand experience and brand image?

This psychological aspect (brand image) includes brand associations like thoughts, feelings, perceptions, images, attitudes, beliefs, etc. and a symbolic construct created within the minds of people.  Brand experience involves the sum of all points of contact with the brand and is a brand’s action perceived by a person.

At Bamboo Skateboards, are goal is to ensure that the brand experience is unique.  We achieve this by a combination of things including:

  • Utilization of sustainable materials in the construction of our skateboards, which others aren’t doing to our level
  • Pride from purchasing products that benefit charities and at-risk youth
  • Positive role models who help to inspire skaters with not only their skating, but life’s stuff as well
  • Timely delivery of goods and continuous availability of products
  • Continuous engagement through social media, events, etc.
  • Creative/stylistic expression in decks, t-shirts, etc.
  • Lifestyle expression
  • “B” logo included in all marketing efforts
  • Pop/Strength/Sustainability – 3 pillars
  • “Don’t be a beaver” and “The grass is greener on our side” slogans
  • Targeted market segmentation
  • Guerilla marketing

What is Brand Recognition?

Brand recognition is when a brand is widely recognized in the marketplace, whether it’s by logo, slogans or color, independent of its actual name.  Our goal is to achieve this predominantly through our “B” logo but also through the style of art we use for board graphics, t-shirts, stickers, etc.  We are still fine-tuning this process but our one day goal is to have our own distinct style; truly our own.

What is Brand Awareness?

Brand awareness refers to customers’ ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory.  It consists of both brand recognition and brand recall.  It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name.

While there are many things that go into branding, one of the more important things when setting up a company is the logo.  Think of all the amazing logos that we’ve seen from the Nike swoosh to the Volcom stone to Apple to Coca Cola.  Even when they aren’t the most creatively designed logos or seem to not even make sense to what the business does, it doesn’t really matter.  What matters is that our eyes recognize it, it’s burned into our minds and eventually (from the brands perspective) that people identify with it.

When we first created our BambooSK8 “B” logo, we hired an organization called Creative Deployment to assist us since they had extensive history in action sports.  We knew we wanted something to reflect the 3 arrows similar to the recycle sign, utilize a green color and make it very distinct and memorable.  We were first presented a page of 12 designs, and only 1 of them stuck out in the lower right corner.  After going back to the drawing board with a few more pages of designs, we came back to that original one in the corner and made some final tweaks before we were 100% satisfied.  This was what would become legally trademarked.  As years passed, we expanded upon the design by reducing a 3rd arrow, tightening up the middle section and locking in the 3 specific colors that were used.  Looking back, the reason for more changes was simply because of the new insights we learned as our brand grew and our need to mature with it.   Our desire to give our fans the best possible artistic expression we possibly could contributes to their band experience with us.

Near the end of 2012, we made the decision to remove the “SK8″ and change the name to “Bamboo Skateboards“.  We removed “BambooSK8″ from our heat-stamps in our logo and focused on just the “B”.  This choice was made to mature the brand and attract an older audience, to which the younger generation would be looking up to.  With that decision comes the need to revamp the logo, register the name, trademark the new design, update all websites, catalogs, social media, etc.  So far, it’s proving to be a really wise choice as sales are growing exponentially!
Below you will find the various responses from our interns when asked “What is brand identity and how does it relate to Bamboo Skateboards?

Branding is something extremely vital to a company. Not only does branding allow companies to differential themselves, but also allows the market to associate what to expect when interacting with the brand. For example, Bamboo Skateboards differentiates themselves from other skate companies from the material, but promotes the pop and sustainability of the board. Branding is also extremely important when designing the logo, since eventually companies want to be recognizable with just their name for the brand they have built.  By understanding these aspects, it is important when branding your company to know your target audience. This will allow you to effectively brand in areas with high volumes of the market you are trying to capture. In addition, if you know your market, you can promote within it using other collaborations to help highlight your brand such as a celebrity or athlete. For example, promoting Bamboo Skateboards, they could get a celebrity skater for promotional shots and attention. Overall, branding is the entity which drives the company. -NB

Branding can be anything from a slogan, design, or logo. To me, branding is extremely important when trying to build a company as well as the company’s marketing strategy. Some of my favorite brands have been very successful at creating a brand image and have relied on this image to carry their success. A company that did this very well is RVCA. When RVCA first burst on to the scene they approached branding in a way unlike its competitors. RVCA took a more subtle approach to branding by creating a name that was unusual, causing people to be interested in it. They have a very clean and simple logo with the abbreviated VA and their clothing is also very minimalistic.  Bamboo Skateboards is on the right track by getting rid of SK8 and replacing it with “Skateboards.” Bamboo also has a cool logo that is easily recognizable and can be quickly associated to Bamboo.  From what I have noticed about action sports companies is that in order to succeed you have to be viewed as “cool” by the action sports world. One way to achieve this is by having high profile athletes that become “franchise athletes.” For example Shaun White and Burton/Oakley, another way is through advertising and also quality of product. Bamboo skateboards needs to focus on advertising and quality of products mainly because a limited budget prevents them from attracting high profile athletes. – BB

Branding is a huge part of the marketing process. The brand is the first thing I look at when checking out a new company on the market. Right away you can tell if the companies brand is well thought out and focused toward their target audience. A company such as Macy’s will have a very generic brand identity that reaches out to a huge audience. Where as a company like TWS only reaches out to a very small niche audience so they can have a more focused brand identity.  It is important to know who your audience is and what kind of marketing they react to. I can usually tell if I am going to like a brand just from something as small as their logo, the way they speak in their ad’s and media or as big as who the owner or CEO is. This is all part of establishing a good brand identity in the market. – MM

Brand is the personality that identifies a product, service or company and how it relates to key customers, staff, partners, investors etc. Brand identity is what the owner wants to communicate to its potential consumers.  Brand identity should be in mind when targeting the audience. Think about how Bamboo appears to young athletes. Bamboo skateboards should reflect a brand that is welcoming to the youth. They should feel a sense of association and familiarity with what the brand represents. By promoting events, products and messages that allow young athletes to interact with the company on a medium that they are familiar with, bamboo has created a closer gap between brand identity and brand image. – JD

 


16
Feb
2013

Surf Anyone?
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Hello Everyone!

Apart from taking skate pictures I also spend a lot of time standing on the beach taking pictures of surfers. For the past few weeks I have been working with a local Pro name Mike Sturgeon. Mike’s a local boy and is always out killing  it.  He is sponsored by some really cool companies and is always posting some rad photos on his instagram (MikeSturg).  Even on a two foot day when Mike throws a snap  the spray goes three times above his head. Here are a couple of shots taken over the past few weeks. Enjoy!

 

Taking surf pictures is a funny thing. Sometimes when your watching through the view finder it doesn’t really look like much, this was a shot that I didn’t think was going to be as cool as it was. If you look he throws his whole body into every turn making the spray huge.

          

 

Alright hope you enjoyed! Don’t forget New Products from Bamboo out this week with the rad Retro Mini finally here. Stay tuned for more pictures next week. Check out my Instagram: mylesthedirtygringo and my website www.dirtygringoproductions.com

See Yah Next Week!

Myles


16
Feb
2013

Naomi Bruce
Let’s Get It On
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Saturday is almost upon us and I’m stoked to be apart of the Bridge to Skate contest in Compton! Not only is the company I am interning for helping out at the event, but providing free boards to kids in need who just want to shred. Being born and raised in Stockton, CA, I grew up in a city similar to Compton and can understand the many struggles life throws at you, even at such a young age.  I can’t tell you how many friends of mine were never given second chances by those helping the community strive for their dreams, such as the Bridge to Skate project. This is an awesome event and really makes me proud to represent a company who gives back more than most and giving these kids a ray of hope they didn’t have before. If your free on Saturday and in the LA area come check it out. Who knows, maybe one of the lil shredders will be the next big thing!


15
Feb
2013

Banger Weekend
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Not only is there some enthusiasm around the new product line, but we have broken into the first weekend of promotional events. This weekend is going to be awesome for Bamboo skateboards! Who knows what will happen when Naomi goes to Watts to hand out skateboards, who knows what will happen when a bunch of random people show up for the Board and Brew grand opening, but let me tell you one thing: Whatever it may be, it will be fully documented for all to see and read about. Better yet, come by and enjoy it for yourself! It is a chance to represent your loyalty to both Bamboo skateboards, but many other core brands and businesses.

From an intern’s perspective, it is a much needed break from the work in the office. At times it’s easy to get wrapped up with internal mechanisms of running this company, but it is also very important to realize that this is not only a company, but a lifestyle. With this lifestyle comes some good times that include great friends and awesome experiences.  This weekend’s experience will include but not be limited to: beer, sun, music, skateboards, and awesome food right near the beach. With a lineup like that, I can’t believe that there are not more people enjoying the skateboard lifestyle near the beach. Thank you Bamboo Skateboards for providing just one more aspect of the lifestyle that I love so very much.


15
Feb
2013

Hustlin’
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Whats up again Boo crew!

Got my first sale this week and of course had to keep it in the fam. My older bro bought a sick Sutsu logo deck with the new colorway that drops the 15th! Sales has proven to be quite the challenge, the most important thing I have learned about sales is remain persistent. Pick a strategy and stick to it. I also hit up Carlsbad skate park this week with fellow intern Myles and slapped some stickers up. If your in the area cruise by and skate the park..We have a good crew of Boo riders that shred there on a regular basis.


09
Feb
2013

Gettin Down With Carmel!
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Yo Yo Yo

Yea Dude! Another week flew by here at Bamboo Skateboards and oh boy we are having a blast. This weeks spot checks are an abandoned spot and my two favorite local parks.  The first one is Carmel Valley  Skate Park the second is the classic MLK Skate Park.

Carmel Valley: This park is so Rad, it has everything you could possibly want. The street section is amazing it has three or four big hubba’s, a fun step up, brick pyramid and a HUGE POOL!

             

There are always some rippers here!
 

MLK Skate Park: This park is awesome! There is a High School and Middle School just up the street so its hard to skate here without a buttload of people.  The “street” section is pretty tiny but you can flow around the whole park and there is a ton of fun tranny’s. Oh and BOODUH showed up for some fun!

   

 

The last spot for today’s adventure is called ” THE PIT” its a secret spot that until recently was awesome and had ledges, quarter pipes and what ever else the local kids could throw together to skate. Now its an empty pit with nothing to skate but still has some really  cool graffiti.

             

 

Alright Kids! That’s all for me this week. Don’t forget new Bamboo Skateboards Drop on Feb 15th and Visit DirtyGringoProductions.com for  more photos and video’s.

 

Keep Shredding!

Myles

 


09
Feb
2013

Green for 13′
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Whats up again my Bamboo buddies! lets talk about an issue that I am very passionate about, and that is going green. I stumbled upon a great website that focuses on this issue at hand. www.goinggreenarticles.com and I want to take this time to share my thoughts. Sustainable and reusable resources is something that seems to be overlooked in this day and age. If you follow newspapers and current events then you will understand how important this issue truly is. Check Out this little video real quick http://www.youtube.com/watch?feature=player_embedded&v=7nI57gjhVd8 Bamboo Skateboards is leading the charge in going green in the skateboard industry. Using Bamboo from a sustained forest that is recycled and reused to produce not only skateboards but other bamboo products such as Tiki Bars, Fencing, Awnings, as well as multiple other useful products…Remember dudes lets go green for 2013! until next time as always -Brandon